What do you do when you get caught in a firehose of information and feel overwhelmed thinking of all the things you suddenly want to create?
I used to feel that way a lot in business. Can I share what’s worked for me in getting focused on what to implement and what not to?
Connect with your customer: Who are you trying to serve in your business? Try to tune into their mind and ask yourself, “Would this help me better connect with my potential customers?” If you can answer yes, do it!
What am I already doing that’s working: Most likely you’re doing something that’s working or you wouldn’t be in business! Once you think about what’s working ask yourself, “Will adding more to my plate dilute what’s already working for me?” Maybe what you need to do is put more time and energy into what you’re already doing that’s working instead of starting from scratch on a new project. Food for thought.
Fire bullets: In the book Great by Choice, author Jim Collins talks about testing things on a small scale and using empirical evidence to determine if they’re working before you dump lots of time and energy into them. I wish more people would do this! If there’s something new you want to try, try it out on a smaller scale before you dump time into it. Run a couple of smaller Facebook ads and see which ones convert best. Tweak things on a smaller scale and when you’ve found the magic spot, start shooting cannonballs!